Blog


Expand, Inform and Attract with Yard Signs
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As the prevalence of digital advertising increases, one tried-and-true traditional strategy continues to gain momentum. For capturing attention and converting browsers to buyers, yard signs remain one of the most effective marketing methods available. Marketing with yard signs is a cost-effective option that provides tangible results in a number of usage scenarios. Multiple uses for yard signs Realtors have long known that yard [...] Read More...
HDU Signs: Carving Out a Solid Image
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Customized, carved signs lend an air of solidity, longevity, and professionalism to any business. They immediately tell prospective customers: “We pay attention to details!” Carved signs crafted from high-density urethane, or HDU, offer the aesthetically appealing, upscale look of wood but with numerous distinct advantages over natural wood signs. HDU is a scientifically engineered material specifically designed for the sign industry. It [...] Read More...
Keep Your Advertisements Moving with Vehicle Graphics
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Vehicle graphics provide you with a way to advertise your company in several different locations. Once you have vehicle wraps placed on your company’s fleet, you’ll have a simple yet highly effective means to make your company more visible to potential customers. Types of Vehicle Lettering There are several types of vehicle graphics available. The kind that’s right for your business depends on the size and type of your company’s [...] Read More...
The History of Signage
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Since the dawn of human history, people have been trying to interpret signs; in the stars, in tarot cards, and on the interstate while driving at rapid speeds. Signage marks humanity's attempts to communicate with one another through a visual format, with some arrangement of letters and pictures. In facts, signs serve as one of the first examples of human communication: cave paintings. Starting way back in 40,000 B.C., early humans [...] Read More...
Wayfinding Signage 101
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How do people find their way to or through your location? Do they rely on luck, memory or intuition – or do you offer them a clear, easy to understand and comprehensive way to navigate the environment? Unless you want to see visitors meandering around, stumbling into the areas they seek simply by blind luck, a system of wayfinding signs is a must. Learning more about wayfinding signs, how they work and what elements are most important will [...] Read More...