Expand, Inform and Attract with Yard Signs


Comment

Yard Signs

As the prevalence of digital advertising increases, one tried-and-true traditional strategy continues to gain momentum. For capturing attention and converting browsers to buyers, yard signs remain one of the most effective marketing methods available.

Marketing with yard signs is a cost-effective option that provides tangible results in a number of usage scenarios.

Multiple uses for yard signs

Realtors have long known that yard signs work. Many have used their signs to great effect in branding their businesses and even becoming local celebrities. And they’ll tell you that well-placed signs get the phone ringing.

Likewise, savvy service businesses use signs to promote the age-old concept that seeing is believing. A sign strategically placed to show off an in-progress or just-completed job serves as a testimonial for impressive construction, landscaping or other work.

Yard signs have caught on as an effective communication method for other industries in recent years. Political campaigns are savvier than ever in their use of signs, with research demonstrating the value of yard signs in building name recognition at a cost-effective price. And community organizations have discovered the effectiveness of signs for raising awareness. Whatever your business, yard signs are a sure-fire method for getting noticed.

Effective marketing with yard signs

Yard signs work well for businesses targeting local customers, and they assist in growing your brand. By displaying your logo and company name prominently, you’re increasing name recognition and recall. Displaying a sign beside work you’ve done serves to showcase your business and send a message of quality to prospective customers.

The Sign Professionals touch

Sign Professionals can help boost the marketing presence for your business with professionally produced yard signs that can include any color scheme and any image. With no set-up charges, yard signs produced by Sign Professionals are a cost-effective choice.  Call us at (860) 823-1122 to begin marketing your cause right in your own front yard!

HDU Signs: Carving Out a Solid Image


Comment

Customized, carved signs lend an air of solidity, longevity, and professionalism to any business. They immediately tell prospective customers: “We pay attention to details!” Carved signs crafted from high-density urethane, or HDU, offer the aesthetically appealing, upscale look of wood but with numerous distinct advantages over natural wood signs.

HDUHDU is a scientifically engineered material specifically designed for the sign industry. It lasts up to ten times longer than wood, indoors or outdoors. HDU is “a closed cell” foam, making it 100 percent waterproof and stable over a wide rang of temperatures. It will not rot, crack, peel, bow, or decompose like solid wood. HDU is lighter than wood, which is often advantageous for suspended signs, not to mention saving on shipping costs.

Because HDU is a bit flexible, signs that are narrow and long that may be subject to extreme conditions can be reinforced for extra strength with a laminated backing board.

Wood carved signs are beautiful, but they require constant T.L.C. and an ongoing commitment to maintenance. When exterior wood signs are exposed to wet and harsh elements, fungus rot is a constant threat. The wood finish must be sealed regularly, because once the protective moisture barrier is compromised, the crumbling and decomposing begin.

Because wood is a natural material, there is often variation between boards. In extreme outdoor use, these differences in the lumber can result in warping and bowing. It is the constant environmental changes in temperature and moisture that cause the peeling and fading of the paint finish on wood carved signs.

Gold Leaf Hand-Carved Signs Reflect Well

A gilded and carved sign fabricated from HDU and finished with 23k gold leaf is the perfect way to convey that your business values integrity, high quality, and fine craftsmanship. As light reflects off the letters, numbers, and graphics, passerby eyes are drawn to the sign and its message of quality, which reflects very well on you!

We here at Sign Professionals take great pride in manufacturing custom signage from even the most farfetched ideas. We welcome you to call today at (860) 823-1122 and challenge us to provide you with the exact vision you have in mind for your unique signage needs!

Keep Your Advertisements Moving with Vehicle Graphics


Comment

Vehicle graphics provide you with a way to advertise your company in several different locations. Once you have vehicle wraps placed on your company’s fleet, you’ll have a simple yet highly effective means to make your company more visible to potential customers.

Types of Vehicle LetteringVehicle graphics

There are several types of vehicle graphics available. The kind that’s right for your business depends on the size and type of your company’s vehicles. Some of the most common types include:

  • Full wraps: These are placed over most of the vehicle’s surface for more marketing power.
  • Partial wraps: These are done on certain areas of the vehicle, such as the sides or the front and back.
  • Vehicle vinyl lettering: These involve putting the company’s name in vinyl across one or more areas of the vehicle for a 3D effect.

Vehicle graphics can be applied to almost any type of vehicle, including cars, trucks, helicopters and motorcycles. Trucks provide a much larger advertising area, but eye-catching graphics can work just as effectively on smaller vehicles.

Benefits of Vehicle Wraps

Vehicle graphics provide several benefits, including the following:

  • Cost-effective marketing: After the initial cost of having wraps placed on your company’s vehicle, you don’t have to spend as much on other forms of marketing.
  • Wider demographic reach: You’ll be able to reach several demographics, which helps broaden your customer base.
  • Easy marketing around-the-clock: Whether you’re commuting, driving to meet clients or making deliveries, your vehicle will be doing the marketing for you.

Things to Avoid

When done wrong, vehicle graphics can actually hurt your business. Avoid doing the following with vehicle wraps:

  • Hiring the wrong vendor: The vehicle graphics vendor you hire should provide high-quality service and understand the best ways to apply wraps to your vehicle.
  • Creating a complicated design: Stick to simple yet visually appealing designs.
  • Using the wrong colors: Choose brighter or more noticeable colors that contrast with your vehicle’s colors.

 

Call Sign Professionals today at (860) 823-1122 to get a quote for your unique vehicle graphic requirements.

The History of Signage


Comment

Since the dawn of human history, people have been trying to interpret signs; in the stars, in tarot cards, and on the interstate while driving at rapid speeds. Signage marks humanity’s attempts to communicate with one another through a visual format, with some arrangement of letters and pictures.

In facts, signs serve as one of the first examples of human History of Signagecommunication: cave paintings.

Starting way back in 40,000 B.C., early humans adorned cave walls with dirt, charcoal, and animal fat. The purposes of these works of art remain largely unclear, although there are varied theories. Some historians believe they served shamans for supernatural, ceremonial rituals; thus making the artwork early religious iconography. Others believe they depict hunting patterns, warnings and lessons for future generations, or that they are just merely social.

More advanced signage steadily popped up throughout the rest of the world: as hieroglyphs in ancient Egypt, carvings by the Mayans in South America, and advanced carvings by the Greeks and Romans. Wooden signs, intricate tapestries, and paintings guided people around cities and into pubs, markets, and other landmarks.

Inventions like Guttenberg’s press in 1452, when combined with complex ink creation and distribution, rocketed the popularity of signs even further thanks to greater access. As costs for sign-making went down, widespread usage went up.

The twentieth century quite literally shined an even greateHistory of Signager light on the signage industry. The creation of neon, incandescent, and LEDs made signs flashier and more attention-grabbing. Vanguard inventors have now taken to developing interactive and 3D holographic signs. Only the future knows where the signage industry has left to go from here.

From cave paintings to holograms, human beings have always wanted to get the attention of others. Peer into the past and maybe catch a glimpse of the future with our short history of signage.

Stop by Sign Professionals today to witness how signs have evolved throughout history and let us provide you with the modern practices and results of signage production!

Wayfinding Signage 101


Comment

Wayfinding signageHow do people find their way to or through your location? Do they rely on luck, memory or intuition – or do you offer them a clear, easy to understand and comprehensive way to navigate the environment? Unless you want to see visitors meandering around, stumbling into the areas they seek simply by blind luck, a system of wayfinding signs is a must. Learning more about wayfinding signs, how they work and what elements are most important will allow you to create an easily navigated facility and a user friendly experience for visitors.

What are Wayfinding Signs?

Wayfinding signs are the signage used by an institution or environment to let visitors know how to find their way around. To be effective, the signs need to relay a complex amount of information in an easy to understand way. Signs should allow visitors to determine where they are within the facility, where they want to go and the correct path to follow to reach their goal. The best wayfinding signs are clear and easy to read and take all of the guesswork out of navigating the environment.

History of Wayfinding Signage?

From the ancient wanderers who spent a lifetime navigating the ocean to more modern explorers, wayfinding signs and symbols allowed a group to find a destination in even a confusing or changing environment. From finding food and shelter to avoiding hazards, the ability to navigate an unfamiliar environment could make the difference between life and death for travelers. One of the most striking historic examples from the modern era continues to be the Underground Railroad – former slaves used a series of wayfinding signs and landmarks to escape to freedom during the Civil War years in the US.

Key Wayfinding Design Elements:

Wayfinding signs need to be accessible and easy to read. They also need to be directed at the specific group of people who will use them most. The following key elements have the most impact on a wayfinding system:

  • High contrast signage with easy to read font
  • Proper Placement of signs in accessible areas
  • Clear and labeled landmarks aid in navigation
  • Proper orientation is a must- visitors need to know where they are to be able to get where they are going.
  • Hazards and off-limits areas should be included so they can be avoided
  • Durability is essential, particularly for signs that will be outdoors.

 

 

 

Wayfinding has found a modern home in urban planning and facility design, as clients, customers and tourists need a way to navigate a complex environment, just as the ancient people needed to navigate the land and sea.  While wayfinding may not be a matter of life and death, it still plays a key role in moving visitors effectively towards their goals and safely though your facility.

Comprehensive and easy to understand wayfinding signage is a must for your facility, if you want visitors to be able to navigate easily and not get frustrated or lost.  Call Sign Professionals today at (860)-823-1122 for any further questions regarding your wayfinding signage needs

ADA Signage and Regulations: Is Your Business Compliant?


Comment

ADA SignageCurrent statistics provided by the United States Department of Justice show that more than fifty million Americans are currently dealing with some type of disability and the number is growing. For business owners, this data is especially significant, because many of these people are likely customers for the products or services their business provides.

Safe & Convenient Access for All Customers 

In order to ensure that disabled customers are able to safely and conveniently access businesses like yours, the Americans with Disabilities Act (ADA) requires that businesses follow all applicable laws and regulations to make their establishments safely accessible to disabled patrons. In addition, the ADA requires that all compliant businesses post easily recognizable signage to this effect, yet many owners may not fully understand these posting requirements.

Disabled customers rely on compliancy signage to ensure that the business they are entering can accommodate their particular disability. For instance, a potential customer who is considered legally blind depends upon signs that use Braille or tactile lettering to find their way in businesses and other buildings.

Ensuring Basic Compliance

While business owners should refer to the ADA for exact information to ensure basic compliance with all applicable laws, here are some basic signage requirements that most businesses must observe.

  • Signage text is required to be 5/8 to 2 inches in height, plus additional space for Braille

 

  • Type fonts must be one approved by the ADA and tactile signage must use uppercase lettering

 

  • Pictograms, such as those used on restrooms must show contrast

 

  • Signage finishes must be non-glare

 

  • Signage must be mounted at ADA-specified heights, usually from 48 to 60 inches from the floor

Taking action to ensure that your business is fully compliant with ADA accessibility and signage requirements is not only smart, it is the law. Disabled customers are far more likely to frequent accessible businesses and compliancy signage is a great way to let them know your business is fully ADA accessible and ready to welcome them.

Is your business compliant with ADA signage and regulations? Contact us today for assistance in creating an easily accessible business for your customers.

Designing and Trademarking a Company Logo


Comment

Why is having the perfect company logo a must for your business’s success?

logo

You company’s logo is the first impression most people will have regarding your brand. In an instant, your logo visually shares what your business is about and gives customers an image to pair with your company’s name. A great logo will help you go far in the business arena, while a poorly designed logo will neglect to impart your true message and at best send the wrong message and at worst turn off potential customers. Therefore, creating the perfect logo is vitally important for the success of your business.

Designing Your Logo:

Unless you are a creative type of person with experience in art and design, it is best to leave your logo design to the professionals. Unfortunately, that can be a bit pricey. However, the design of the “perfect” logo is worth the investment. If you don’t have the means to hire a professional advertising company, even if you wanted to, you can have a graphic design student take a shot at the design, hire a freelance designer or even have a “logo creation” contest opened to the public where you award the winner a prize and then use their creation to create your perfect logo. 

Don’t Forget to Trademark Your Logo:

Company logoYou may feel your business is too small to need to worry about trademarking your design, but every business logo should be trademarked. After all, your goal is to grow you business, and when you do become more successful and recognized, there will be people who will try to steal your logo design for various reasons. Therefore, it is best to trademark your logo design from its inception.

Having a great logo is a huge element of successful branding for your business. Remember, a well designed logo will reflect your company’s values and purpose well and will communicate a nonverbal message about your company with its presence. Therefore, take the time to make your logo perfect.

Let us help you design a company logo that will leave a lasting impression.

Contact us today at 860-823-1122.

Getting Your Campaign Message Noticed


Comment

Five Tips for a Noticeable Campaign Message.

A significant portion of your campaign budget is likely to be communicating to voters and the people who influence their decisions. Your campaign message is the most important thing that you need to get across, since you need to tell voters why they should vote for you and your policies. These five tips can help you reach more voters and get them to notice your campaign message.

1. Make plenty of yard signs availableCampaign message

Yard signs are simple and inexpensive, and they can be effective. The general goal is to “outsign” your opponents in a given neighborhood or district so that you appear to be the foregone winner and your message is more prominent.These strategies can help:

  • Ensure signs on the highest traffic intersections in the area.
  • Offer regular supporters signs as soon as you make them.
  • Recruit grassroots leaders to encourage others to put up signs.

 

 

 

2. Pass out promotional items

Everyone likes getting free stuff, and promotional items can help you get your message out to the public. Options can be as inexpensive as a few cents per item, and you can customize them exactly as you want. When possible, make the items relevant to the situation when you are giving them away. The following are some examples.

  • Sunblock to the crowds at a parade.
  • Can coolers or stadium cups to sports fans at a big game.
  • Reusable shopping bags to visitors to a market.
  • Stress balls to university students on campus.
  • Coffee mugs to employees at a workplace.
  • Frisbees to attendees at a free health fair.

 

 

 

 

3. Display banners prominently

Banners can be eye-catching and visible to many voters. Hanging street banners across busy streets and on light poles on high-traffic streets can help you get your message out. You can display banners on street corners, outside of storefronts, and at other venues using banner stands.

4. Take advantage of direct mail

The digital age may be here, but people still go through their mail. The following are some of the types of messages you can include on direct mailings.

  • Your biography.
  • Comparison of your position versus your opponent’s.
  • Discussion of a current issue.
  • Notification of your endorsement by a newspaper, politician or public figure.
  • Encouragement to vote

 

 

 

 

5. Pay attention to your online campaign

A campaign website is a good start. Include your biography and your position on each of the current issues in your area. Also make sure to actively manage your campaign with social media. Post on Facebook and Twitter when there are developments on these issues or the campaign, and be sure to respond to your followers, who are potential voters.

To have your campaign message received clearly, let us help! Contact us today at 860-823-1122.

Create Highly Effective Banners for your Business


Comment

Why is it important to have effective business banners?

When marketing your Connecticut business at trade shows and conventions, quality signage is a must. Highly visible, engaging banner signs can make a huge difference in your company’s success. They increase the chances of contacts from the last show seeing your booth and returning to do business again. But, in your average show, there is a lot of competition for attendees’ attention. A few ways to make sure you get noticed:

BannerAsk a Question on your Banner Signs:

People come to your business to fill a need or to solve a problem. By posing a question about their business needs, you can pique their curiosity. For instance, a Norwich, Connecticut based computer networking service might ask “Is your network security keeping you safe?” Prospects will be drawn in to find out whether they need that business’s services.

Be Consistent: 

Use similar colors, fonts and graphics on all your banner signs and other booth materials. This gives your business a coherent look and helps build your brand. It also makes your booth instantly recognizable when customers see you again at future events.

Keep Things Easy to Read:

Use simple fonts and leave plenty of white space. Too much wording on a sign means that it can’t be read at a glance. Rather than stop, most trade show attendees will move on without reading.
No matter the industry of your business, the signage and displays you use can make or break your trade show success. Consider your banners carefully for betters visibility and more engagement.

For more information on how to create and market your banners, call us at 860-823-1122.

Why Political Candidates Still Need Old Fashioned Yard Signs


Comment

Even the Most Tech-Savvy Political Candidates Need Yard Signs

Kam and Zechmeister“What’s in a name?” Juliet Capulet asks in one of William Shakespeare’s best known plays. If you’re talking about elections in which voters don’t know the candidates very well, the answer is quite a lot, according to new Vanderbilt political science research.

Mere name recognition can give candidates an important advantage in political races in which voters know little about any of the contenders, according to the study by political scientists Cindy Kam and Elizabeth Zechmeister.

“Our study offers fairly conclusive evidence that, in low-information races, a candidate’s name recognition alone positively affects voter support,” said Zechmeister, who co-authored the paper with Kam.

Although the media pays a lot of attention to high-profile races, in the majority of decisions that American voters make, they have very little information about the candidates. Sometimes partisanship is not even available, so voters need to rely on some shortcuts to make decisions. “These findings are important because low-information races are the rule, not the exception, in American politics,” said Kam.

The two researchers, both of whom are associate professors of political science at Vanderbilt University, found that individuals not only favor candidates with more familiar names, but also perceive candidates with more familiar names to be more viable. Name recognition matters in low-information races because people want to support likely winners.

“This issue is important for politicians and their campaign teams,” Kam said. “With limited resources, campaigns must decide how much to spend on yard signs, buttons, bumper stickers and other strategies that serve to increase the public’s familiarity with the candidate’s name. Our study suggests that such efforts can pay off.”

Kam and Zechmeister conducted three laboratory experiments and a small-scale field experiment in Nashville, Tenn., for their study, “Name Recognition and Candidate Support.”

In the first experiment, the researchers subliminally flashed either a hypothetical candidate’s name or a string of letters in front of experimental subjects. Subjects who saw the candidate’s name were more supportive of that candidate than subjects who did not see the candidate’s name, and they viewed the candidate as more viable as well.  In two later experiments, Kam and Zechmeister showed that mere recognition effects dissipate when more politically relevant information, such as incumbency status, are presented to voters.

For the field experiment, the professors investigated name recognition in the context of a real election campaign. This study was conducted two months before the upcoming Metropolitan Nashvilleelection, at a time when the real candidates in the race were just beginning to gear up their campaigns.

Ben Griffin
(Vanderbilt University)

Kam and Zechmeister had the fictitious name “Ben Griffin” printed on political yard signs and placed on the lawn of a cooperating homeowner. The home was located on a street near a local elementary school. The researchers had previously determined that about half of all school traffic would pass by the location of the fictitious signs.

Three days after the signs were posted, the nearby school’s Parent Teacher Organization, which was cooperating with the professors, emailed the school’s parents a link to a short internet survey. Parents were asked to complete the survey in order to earn $5 per family for the school.

Survey respondents were asked to select their top three choices for the county’s at-large council seats. The seven options included the five actual incumbent candidates running for office along with two fictitious candidates, one of whom was Ben Griffin.

Kam and Zechmeister found that nearly a quarter of the respondents who had driven by the signs for the fictitious Ben Griffin placed him among their top three choices for the at-large council seats.Meanwhile, only about 14 percent of the respondents in the control group (those who would not have driven by the fictitious candidate signs) placed Griffin among their top three choices. “The 10 percent difference is sizable given the small number of days we carried out the experiment and how unobtrusive the yard signs were,” Zechmeister said.

“Our field experiment confirmed the earlier findings in the lab: in low-information races, name recognition increases candidate support,” Kam said.

Data for the study were collected through the Research on Individuals, Politics & Society Laboratory at Vanderbilt University and The Ominibus Project at UC Davis.

For more information on the study, contact Kam at cindy.d.kam@vanderbilt.edu or Zechmeister at liz.zechmeister@vanderbilt.edu